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List of Research

S.No Profile Title Type Department
1 Mudassar Husnain Personal and In-store Factors Influencing Impulse Buying Behaviour among Generation Y Consumers of Small Cities. Faculty Department of Management Sciences (Sargodha)
2 Mudassar Husnain Factors Affecting Brand Switching Behavior in Telecommunication Industry of Pakistan: A Qualitative Investigation. Faculty Department of Management Sciences (Sargodha)
3 Mudassar Husnain Exploring the role of founder-entrepreneur in entrepreneurial marketing Case studies from SMEs in Pakistan Faculty Department of Management Sciences (Sargodha)
4 Mudassar Husnain The Effect of Emotional Intelligence on Employee’s Job Performance: the Moderating Role of Perceived Organizational Support. Faculty Department of Management Sciences (Sargodha)
5 Mudassar Husnain The Impact of Electronic Word-of-Mouth on Online Impulse Buying Behavior: The Moderating role of Big 5 Personality Traits Faculty Department of Management Sciences (Sargodha)
6 Mudassar Husnain The Impact of unprofitable customer abandonment on current customer’s exit voice and loyalty intentions: An empirical analysis Faculty Department of Management Sciences (Sargodha)
7 Mudassar Husnain The Impact of E-Banking on Customer Satisfaction: Evidence from Banking Sector of Pakistan Faculty Department of Management Sciences (Sargodha)
8 Mudassar Husnain Impact of lifestyle on brand preferences (Genuine versus Counterfeits). Faculty Department of Management Sciences (Sargodha)
9 Mudassar Husnain Impact of Branding on Impulse Buying Behavior: Evidence from FMCG’s Sector Pakistan. Faculty Department of Management Sciences (Sargodha)
10 Mudassar Husnain Relationship Marketing and Customer Loyalty: Evidence from Banking Sector in Pakistan Faculty Department of Management Sciences (Sargodha)
11 Mudassar Husnain Factor that effect on consumer behavior: The case of boarding students Faculty Department of Management Sciences (Sargodha)
12 Mudassar Husnain The impact of intrinsic motivation on employee’s job satisfaction Faculty Department of Management Sciences (Sargodha)
13 Mudassar Husnain Human resource management practices and individual performance. Faculty Department of Management Sciences (Sargodha)
14 Mudassar Husnain The Impact of Social Network Marketing on Consumer Purchase Intention in Pakistan: Consumer Engagement as a Mediator. Faculty Department of Management Sciences (Sargodha)