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List of Research

S.No Profile Title Type Department
1 Muhammad Junaid Shahid Hasni Impact of Internal Branding on Customer-based brand equity with mediating effect of Organizational Loyalty: Evidence from retail store sectors of developing country Faculty Department of Management Sciences (Sargodha)
2 Muhammad Junaid Shahid Hasni Mobile-banking adoption: Empirical evidence from the banking sector in Pakistan Faculty Department of Management Sciences (Sargodha)
3 Muhammad Junaid Shahid Hasni Influence of Social Currency on Customers Purchase Intention, mediated by Brand Equity Elements: A Case of Smartphone Market in Islamabad Faculty Department of Management Sciences (Sargodha)