Dr. Muhammad Khalid

Professor

School of Creative Arts

Biography

Dr. Muhammad Khalid, a leading educationist, academician and researcher has joined School of Creative Arts, University of Lahore as Head of Department. Dr. Muhammad Khalid, A Leading Educationist, Academician and Researcher has joined School of Creative Arts, University of Lahore as Head of Department. He has over 38 years of research and academic experience. Dr. M. Khalid has completed his Post-Doctoral Fulbright Research Scholarship and worked on a research project: “The US Mass Media and the Image of Muslim World”, The School of Journalism, Southern Illinois University, Carbondale, Illinois, United States. He has obtained his Ph.D. Degree from the Department of Communication Sciences, Frei University, West Berlin. (Topic of Dissertation: Mass Communication in Developing Countries-Development of Radio Broadcasting in Pakistan) in 1986. He has completed his M.A Journalism from the Punjab University, Lahore, Pakistan in 1970. Dr. M. Khalid has extensive experience both as Journalist and educationist. He started his career as Reporter and Sub-Editor in 'The Pakistan Press International' (PP1) Lahore-Pakistan in 1970. Later he served as Assistant Professor, Associate Professor and Professor at Mass Communication Department of various renowned public sector universities of Pakistan. Before joining SOCA, University of Lahore he has served University of Sargodha, Lahore Campus as Professor/ HOD, Department of Mass Communication. He has also served as member Board of Studies and Member Board of Faculty at various universities from time to time. He has extensive research portfolio with dozens of papers published and presented at conferences both in Pakistan and internationally. He has delivered lectures, attended seminars as guest speaker and attended and organized various workshops. He has around 40 dissertation supervisions to his credit and has also evaluated and reviewed various works. It is an honor for School of Creative Arts to work under his guidance and administration.

Education

SrNo.	Year	Degree	Board/University
1	1999	Post-Doc (Journalism) Full Bright Scholar	The School of Journalism, Southern Illinois University, Carbondale, Illinois, United States.
2	1986	P.H.D	Department of Communication Sciences, Frei University, West Berlin.
3	1974-1976	Course	Frei University, West Berlin
4	1968-1970	M.A	Punjab University, Lahore, Pakistan

Experience

SrNo.	From	To	Category	Designation	Organization
1	08/01/2016	09/28/2018	Academic Experience	Professor/ HOD, Department of Mass Communication	University of Sargodha, Lahore Campus.
2	08/03/2015	07/29/2016	Academic Experience	Adjunct Professor, Department of Media and Communication	UMT, Lahore
3	01/02/2013	07/07/2015	Academic Experience	Prof./ Chairman of the department of Media and Communication	UMT, Lahore.
4	11/12/2009	07/01/2013	Academic Experience	Professor	Dept. of Mass Communication, B.Z. University, Multan
5	02/05/2008	05/12/2010	Academic Experience	HEC Eminent Researcher and Educationist	Department of Mass Communication, Bahauddin Zakariya University, Multan
6	01/07/2007	01/05/2008	Academic Experience	HEC Eminent Researcher and Educationist	Department of Communication Studies, University of Sargodha, Sargodha,
7	03/05/2005	06/04/2007	Academic Experience	Professor	Dept. of Mass Communication, B. Z. University, Multan, Pakistan.
8	02/05/1998	05/05/2005	Academic Experience	Associate Professor	Dept. of Mass Communication, B. Z. University, Multan, Pakistan.
9	02/02/1991	02/02/1998	Academic Experience	Assistant Professor	Department of Mass Communication, Bahauddin Zakariya University, Multan.
10	01/01/1987	01/01/1990	Academic Experience	Assistant Professor	Department of Political Science and Mass Communication, Bahauddin Zakariya University, Multan Pakistan.
11	01/01/1982	01/01/1983	Professional Experience	Editor	Monthly Journal, KARAVAN, West Berlin.
12	01/08/1972	01/04/1973	Professional Experience	Sub-Editor	Daily "Jamhoor", Lahore.
13	01/08/1970	01/04/1971	Professional Experience	Sub-Editor	Daily 'Javedaan' Lahore-Pakistan.

Publications

Conferences

SrNo.	Year	Level	City	Country	Confence
1	1991	International Conference	Colombo	Sri Lanka	3-Days International Conference on Strengthening
2	2000	International Conference	Kearney, NB	USA	US Mass Media and the Image of the Muslim World a
3	2004	National	Department of Mass Communication University of Kar	Pakistan	Digest Journalism, Its Kinds and Impact
4	2002	National	BZU, Multan	Pakistan	Challenges faced by Pakistani Press

Awards

Memberships

SrNo.	From - To	Title	Organization
1	2007 - 2010	Member Board of Studies	Dept. of Mass Communication, Hazara Univesrity, Ma
2	2005 - 2010	Member Board of Studies	Department of Mass Communication, Shah Abdul Lati
3	2002 - 2005	Member Board of Studies	Department of Mass Communication University of Bal
4	2002 - 2012	Member Board of Studies	Islamia University, Bahawalpur.
5	2000 - 2001	Chairman	Department of Mass Communication, Bahauddin Zakari
6	1997 - 2000	Member Board of Faculty of Arts and Social Science	Bahauddin Zakariya University, Multan.
7	1996 - 1999	Member Committee of Courses	Allama Iqbal Open University, Islamabad.
8	1995 - 1996	Subject Specialist for the Selection of Assistant	Selection Board Gomal, University, D.I. Khan, Paki
9	1993 - 1994	Advisor Students Affairs	Department of Mass Communication, Bahauddin Zakari
10	1992 - 1993	Member Executive Council	Pakistan Council of Media Education.
11	1990 - 1993	Secretary Construction Committee	Jamia Mosque, Bahauddin Zakariya University, Multa
12	1991 - 1995	Member Board of Studies	Political Science and Mass Communication, Bahaudd

Courses Taught

Project Supervisor

SrNo.	Title	From - To	Organization	Type
1	“A Comparative Study of Press-Government Relations	1993 - 2002	BZU	M.Phil
2	“Evolution of Journalism in the Former State of Ba	1993 - 1996	BZU	Ph. D.
3	Role of Television in Distance Education in Pakist	1999 - 2002	BZU	Ph. D
4	Press-Government Relations in Pakistan: History an	2000 - 2003	BZU	Ph. D
5	U.S. Mass Media and the Portrayal of Muslim World	2004 - 2007	BZU	Ph. D

Services

Books

SrNo.	Title	Authors	Year	Publisher
1	Press, Pressmen & Governments in Pakistan: Mis	,,	2012	HEC, Pakistan

Research Fundings

Extracurricular Activities

SrNo.	Hobbies	Interests

Languages and Skills

Active Collabrations

Consulting Experience

Achievements / Rewards

Dr Akhtar represents Pakistan, explores collaboration with Germany on global issues

Description

In a substantial ambassadorial effort, Prof Dr Rabia Akhtar (Director of the Center for Security, Strategy, and Policy Research (CSSPR)) represented Pakistan as a thought leader in a delegation of five eminent scholars from Asia. This delegation, constituted by the Asia chapter of Friedrich-Ebert-Stiftung (FES), visited Berlin, Germany, to engage in dialogues and meetings aimed at understanding Germany’s viewpoints on key global issues, from June 13-15, 2023.

The FES Strategic Foresight Group, comprising scholars from Pakistan, Thailand, India, South Korea, and Indonesia, sought to gain insights into Germany’s perception of the world, the interconnectedness of geopolitics and geoeconomics, and the overall security and stability of different regions. By interacting with parliamentarians, scholars, and think tank experts, the group aimed to identify Germany’s foreign policy direction amidst intensifying great power competition, technological advancements, and the Russo-Ukrainian war.

Dr Akhtar articulated Pakistan’s aspirations to become a regional and global connector, and expressed her belief that the country could serve as Germany’s partner in promoting peace. She said academic collaboration between the two countries must lay the groundwork for better ties. In that regard, she hoped that the University of Lahore (UOL) and CSSPR will like to establish linkages, to work on security and strategic issues with policymakers, universities, and think tankers in Germany.

Moreover, during the meetings with German officials and academicians, including Dr.Martin Thummel (Deputy Head for East Asia, Southeast Asia and the Pacific, Federal Foreign Office), Dr Akhtar along with the delegation underlined the importance of collaboration between nations in an increasingly interconnected world. It was argued that Europe and Asia should not be considered separate arenas, as common threats and opportunities necessitate a collective approach.

The participants engaged in thought-provoking discussions on how Germany’s foreign policy has evolved amid geopolitical tensions and how the country aims to strike a balance between values-based and interests-based approaches, particularly in the face of the evolving Sino-U.S. rivalry. Central to these discussions was Germany’s embrace of Zeitenwende, signifying a transformative shift in its foreign and defence policies following the war in Ukraine. German officials highlighted that this philosophy would enable their country to contribute positively to regional and global stability.

Furthermore, the delegation stressed the importance of inter-regional dialogues, trade, and economic cooperation between Germany and Asian countries during their meetings with parliamentarians. Geoeconomics emerged as a key theme, with experts acknowledging its potential to promote interdependence, peace, and stability. However, they also expressed caution, and were mindful of the geopolitical complexities that could hinder its effectiveness.

Dr Ashraf becomes Pakistan’s top and world’s 12th most cited Plant Science researcher

Description

What traits set exceptional academic leaders apart? One is their ongoing commitment to academic excellence. Prof Dr Muhammed Ashraf (Rector, UOL), in an interview with the Press and Publications Cell (PPC) of the University of Lahore (UOL), shared how his commitment to academics and research led him to stand amongst the top-cited Plant Science researchers in the world.

The second edition of Research.com rankings of the best researchers was released recently. According to these rankings, Dr Ashraf stood 12th in the list of top-cited researchers with a massive number of 72,461 citations and 1,169 publications in the field of Plant Science.

While sharing his sentiments with the PPC team, he said, “It is a great honour and privilege for me to be among the world’s top-cited Plant Science researchers. Barely people from third-world countries like Pakistan get such immense acknowledgement for research, but I, hailing from a developing country, take pride in the fact that I was able to garner the limelight along with researchers from advanced countries like America, Germany, etc.”

Motivation for Plant Science Research

For most of his academic life, Dr Ashraf has been conducting research anchored on Plant Science, his field of specialisation for which he has recently been recognised globally. Revealing his motivation behind his research drive, he mentioned that “Research is the key element for institutions and even for academicians to leave an unprecedented imprint on the global academic spectrum. The only sound way to project novel ideas pertaining to your field is through research, and that is what keeps me right on track with research. To make significant contributions to the field of Plant Science, I try to continually explore and conduct impactful research.”

Global Acclamation

In continuing the discussion of his research motivation, on a lighter note, he shared that he received a congratulatory email from Mr Rattan Laal (The Ohio State University, the United States). “To my surprise, Mr Laal, the world’s most cited researcher, shared his congratulatory remarks with me. I am humbled to the core by this global acclamation that I have received so far,” he said.

Catering to Contemporary Plant Science Issues

In every field of study, researchers try to address and explore solutions for the most pressing issues. In Plant Science and Agronomy, the focal point of researchers nowadays is the impact of climate change on plants and, broadly, on the agriculture sector. Upon being asked about the impact of his research, the UOL Rector stated that “Climate change, undoubtedly, has adversely affected the lives of plants, animals, and even humans. My focus is particularly on plants and agriculture. Through my research, I have always tried to address and highlight the pressing issues that are being faced mainly by Asian and African countries, and this is also one of the reasons that my research is getting global acknowledgement because it caters to global issues. Majorly, my work is based on different plant stresses such as drought, salinity, waterlogging, temperature extremes etc.”

Fundamentals of Research, Publications, and Rankings

Not many people are familiar with the Research.com rankings, and in fact, they lack even the most basic knowledge of research rankings. During his interview with PPC, Dr Ashraf summarised the entire research ranking process by saying that “A researcher gets ranked based on his number of publications and citations. Researchers should try to publish their work in international journals, which will increase their chances of maximum citations. The more publications and citations, the higher the H-index, and ultimately, the better the chances of getting ranked at the top.”

Tips for soon-to-be Early-career Researchers

There is no short cut to conduct profoundly organic research, and that is what Dr Ashraf said. “Dedication and hard work are the keys to achieve research goals. Nevertheless, to stand out in the pool of researchers, it is pertinent, especially for Plant Science research aspirants, to focus on technological and digital advancements, keeping oneself up-to-date with international contemporary research trends, and fuelling the urge of discovery by gaining more and more knowledge,” he advised the students.

Dr Tahir explores the role of financial risk-taking attitude in consumer satisfaction

Description

A consumer’s attitude of financial risk tolerance (FRT) plays an important role in his/her financial decisions, thereby determining his well-being. FRT is a consumer’s preference for the amount of risk he undertakes while making investments. Recently, a lot of research studies have been conducted on consumer well-being and FRT. Being motivated by this trend in financial research, Dr Muhammad Tahir (Assistant Professor, Lahore Business School, the University of Lahore (UOL)) and fellow researchers explored the relationship amongst financial literacy, propensity to plan (PTP), FRT, financial satisfaction, and life satisfaction.

Though scholarly acumen for consumer well-being is rapidly developing, not much is known regarding the collective roles of financial literacy, PTP, and FRT. Dr Tahir’s study addressed this gap by showing that financial literacy, risk-taking attitudes, and planning propensities are all interconnected and necessary ingredients to improve financial and life satisfaction.

Dr Tahir’s analytical study titled “Role of financial risk-taking attitude in personal finances and consumer satisfaction: evidence from Australia” revealed a strong partial mediation of FRT between financial literacy and financial satisfaction. Moreover, the analysis showed that a high PTP combined with a high FRT results in high financial satisfaction.

For achieving the main objective of the research, the Household, Income, and Labour Dynamics in Australia (HILDA) survey was taken into consideration. Furthermore, Dr Tahir used the variance-based partial least squares structural equation modelling (PLS-SEM), also known as the PLS path modelling approach, to test the proposed hypotheses of the study empirically.

The findings of Dr Tahir’s research study showed the importance of creating financial plans in accordance with risk tolerance. Considering the relevance of increasing financial literacy, Dr Tahir suggested that the use of tools that could help consumers plan and spent in risky investments might lead them to have a more financial and life satisfaction.

UOL chemist explores an eco-friendly alternative thickening agent for textile printing

Description

Textile printing is the most versatile and vital methodology for introducing colour and design to textile fabrics. Different types of thickeners (chemical compounds) are used for printing, such as polysaccharide thickener, synthetic thickener, and emulsion thickener. Synthetic thickeners are highly criticised for endangering the environment at the manufacturing stages.

Dr Dure Najaf Iqbal (Associate Professor, Department of Chemistry, The University of Lahore) and her team of researchers explored an eco-friendly alternative for synthetic thickeners that is effective in the textile printing process. The team revealed that guar gum could serve as an outstanding natural thickener, stabiliser, and gelling agent and could as well be used in various industrial units, including food, cosmetics, textiles, oil fracturing, and mining. Guar gum is one of the most important naturally occurring non-ionic high molecular weight polysaccharides and consists of galactomannan, which has vast applications in various fields.

Dr Iqbal and her team synthesised carboxymethyl guar gum (CMG) via monochloroacetic acid under alkaline conditions. The carboxymethylation of guar gum was accomplished by the Willianson ether technique and the reaction conditions were optimised during the course of the experiment. Guar derivatives with variable degrees of substitution (DS) were prepared and confirmed by Fourier transform infrared (FTIR) spectroscopy. The DS was determined quantitatively by the titration method for each derivative.

For this research study, native guar gum was purchased from National Guar Industries, Karachi, with a molecular weight of 1.043 106 g/mol. Whereas, all the chemicals and reagents used were of analytical grade and were purchased from Merck, Germany.

The result proved that the substituted guar gum is an eco-friendly, non-hazardous thickener as compared to synthetic thickeners. Furthermore, the penetration properties, fixation ability, and colour fastness of guar gum were compared with those of commercial alginate thickeners. The printing trial of the thickener CMG also showed that carboxymethyl guar gum could easily replace conventional thickeners without any compromise on printing results and could prevent fabric stiffness. The tested water-holding capacity (a central aspect that determines commercial applications of gums) of guar gum made it ideal for improving the texture of end products in diverse industrial formulations.

Also, it was revealed that the implementation of carboxymethyl guar gum in textile printing can reduce the economic burden associated with exporting alginate and other synthetic thickeners. This, in turn, could enable exporters to offer competitive pricing without compromising on quality.

Faculty / Staff Profiles

Dr. Muhammad Khalid

Professor

School of Creative Arts

Biography

Education

Experience

Publications

Conferences

Awards

Courses Taught

Project Supervisor

Services

Books

Research Fundings

Extracurricular Activities

Languages and Skills

Active Collabrations

Consulting Experience

Dr Akhtar represents Pakistan, explores collaboration with Germany on global issues

Dr Ashraf becomes Pakistan’s top and world’s 12th most cited Plant Science researcher

Dr Tahir explores the role of financial risk-taking attitude in consumer satisfaction

UOL chemist explores an eco-friendly alternative thickening agent for textile printing