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Department of Management Sciences (Sargodha)
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Mudassir Husnain is a PhD scholar in department of marketing, International Islamic university Islamabad. Presently serving as Lecturer in Marketing at The University of Lahore. His research mainly focus on consumer brand relationship, social media marketing, consumer behavior, and how consumer feel negative toward brands. He has published dozen of articles in academic journals, and popular accounts of his work often appear in places like Asian Journal of Business and Accounting (SCOPUS & ESCI), Abasyn journal of social sciences, Business perspective and Research and like. Husnain is a speaker at major conferences and events, serves of a variety of advisory boards for early stage companies, often consults for organizations like chamber of commerce, Allied Bank ltd, Chenone. His most recent work on dark side of consumer brand relationship. He is co-organizing a conference on Social Sciences & Humanities.