Dr. Rizwan Ali

Assoc. Prof.(BS Digital Mkt. & MS E-comm Mgr)

Lahore Business School

Biography

Dr. Rizwan Ali
Associate Professor of Marketing
Head, Branding & Marketing LBS
Program Manager of MS E-commerce
Program Manager of BS in Digital Marketing
LBS Website Handler
Lahore Business School, The University of Lahore

Dr. Rizwan Ali holds a PhD in Marketing from China and currently serves as an Associate Professor of Marketing at Lahore Business School (LBS), The University of Lahore. In addition to his teaching role, Dr. Ali is the Head of Branding and Marketing at LBS, Manager of the BS-Digital Marketing and MS E-Commerce programs, and the official LBS Website Handler.

With a strong focus on academic research, Dr. Ali has published over 20 papers in peer-reviewed journals. His contributions extend to international forums, having attended renowned conferences such as the MBAA International Conference in the USA. He has also authored book chapters published in Springer.

Dr. Ali is actively involved in various institutional committees, including AACSB, the PhD Comprehensive Exam Committee, the Outreach Program Committee, the Department Research Committee, the Board of Studies, and the Sports Society.

Education

SrNo.	Year	Degree	Board/University
1	2016	Ph.D (Marketing)	Liaoning Technical University, China
2	2013	MS (Marketing)	Xi'an Jiaotong University, China

Experience

SrNo.	From	To	Category	Designation	Organization
1	16-08-2016	08/20/2023	Academic Experience	Assistant Professor	Lahore Business School, University of Lahore

Publications

SrNo.	Title	Category	Sub Category
1	How Does Customer Advocacy Influence Brand Loyalty? A Serial Mediation of Brand Relationship Quality and Brand Trust	Publication	Journal Article
2	Attitude toward Nudity and Advertising in General through the Mediation of Offensiveness and Moderation of Cultural Values: Evidence from Pakistan and the United States	Publication	Journal Article
3	Impact of Big Five Personality Traits on E-Wom: Mediation of Brand Addiction and Moderation of Self-Liking	Publication	Journal Article
4	Determinants of Customer Loyalty in the Banking Sector of Pakistan	Publication	Journal Article
5	The impact of social media marketing on youth buying behavior in an emerging country	Publication	Journal Article
6	Connecting the Dots of Brand Experience and Happiness: The Mediating Role of Happiness Orientations	Publication	Journal Article
7	Determinants of Sustainable Marketing Activities and their Impact on Customer Loyalty	Publication	Journal Article
8	Students’ interpersonal skills and its association with their academic achievement in secondary school of Pakistan	Publication	Journal Article
9	Impact of employee attitude on their pro-social behavior: a case study	Publication	Journal Article
10	Exploring gender-based difference towards academic enablers scales among secondary school students of Pakistan.	Publication	Journal Article
11	Impact of corporate image, switching cost and customer trust on customer satisfaction: Evidence from listed banking sector.	Publication	Journal Article
12	"Impact of CRM capability Dimensions on organizational performance. "	Publication	Journal Article
13	"Determinants of financial sustainability of microfinance institutions in Pakistan "	Publication	Journal Article
14	"The trend of development of CSR discourse in Chinese listed firms "	Publication	Journal Article
15	"Conflicts and creative idea endorsement do subordinates' political skills and implementation instrumentality matter?"	Publication	Journal Article
16	"Chinese banking reforms: an analysis and evaluation of non-performing loans."	Publication	Journal Article
17	Social networks, psychological empowerment, and work outcomes: mediating role of psychological empowerment dimensions on the relations between social networks, job dedication, and individual creativity.	Publication	Journal Article
18	Factors Influencing the Customers Repurchase Decisions	Publication	Journal Article
19	Non-Performing Loans and Economic Growth	Publication	Journal Article
20	The Impact of Technology Orientation and Customer Orientation on Firm Performance, Evidence from Chinese Firms	Publication	Journal Article
21	Role of Perceived Value, Customer Expectation, Corporate Image And Perceived Service Quality On The Customer Satisfaction	Publication	Journal Article
22	Factors Influencing Customer Loyalty of Banking Industry, Empirical Evidence from Pakistan	Publication	Journal Article

Conferences

SrNo.	Year	Level	City	Country	Confence
1	2015	International	Chicago	USA	The 51th Annual MBAA International Conference, Mar
2	2015	International	New York	USA	The MacroJournals Conference on Business and Socia

Awards

SrNo.	Year	Awarding Organization	Description
1	2014	Liaoning Technical University	Got Chinese Oral and Writing Competition Award by Office of International Exchange and Cooperation
2	2013	Liaoning Technical University	Scholarship winner for Ph.d program
3	2016	Liaoning Technical University	Won Chinese Scholarship Council (CSC) Outstanding Foreign Student Scholarship worth of 30,000 Yuan
4	2015	Liaoning Technical University	Received Academic Excellent Award at College of Science, Liaoning Technical University by Director Xu Ping

Memberships

Courses Taught

SrNo.	Type	Title	University	Semester
1	MBA	Retail Marketing	The University of Lahore	Fall 19
2	MBA	Marketing Research	The University of Lahore	Fall 20
3	BBA	Principles of Marketing	The University of Lahore	Fall 20
4	MBA	Marketing Management	The university of Lahore	Fall 16
5	MBA	Consulting Management	The university of Lahore	Fall 16
6	MBA	Consulting Management	Th university of Lahore	Spring 21

Project Supervisor

SrNo.	Title	From - To	Organization	Type
1	Determinants of brand loyalty in mobile industry o	09-2016 - 09-2018	The University of Lahore	MBA
2	Factors impact on customer loyalty particular in P	09-2016 - 05-2019	The University of Lahore	MBA

Services

Books

SrNo.	Title	Authors	Year	Publisher
1	Education democracy and dictatorship (Book Chapter	1,,	2017	Springer
2	Do dividend payout ratio drive the profitability o	,,4	2016	Springer

Research Fundings

SrNo.	From - To	Type	Title	Source	Amount
1	2015	Ph.D	Factors Influencing Customer Loyalty of Banking Industry, Empirical Evidence from Pakistan	Chinese Government Scholarship (CSC)	30,000 Yuan

Extracurricular Activities

SrNo.	Hobbies	Interests

Languages and Skills

SrNo.	Langues	Skills
1	Urdu, English and Chinese	Adaptability Problem Solving Self Confidence Teamw

Active Collabrations

Consulting Experience

Achievements / Rewards

Dr Akhtar represents Pakistan, explores collaboration with Germany on global issues

Description

In a substantial ambassadorial effort, Prof Dr Rabia Akhtar (Director of the Center for Security, Strategy, and Policy Research (CSSPR)) represented Pakistan as a thought leader in a delegation of five eminent scholars from Asia. This delegation, constituted by the Asia chapter of Friedrich-Ebert-Stiftung (FES), visited Berlin, Germany, to engage in dialogues and meetings aimed at understanding Germany’s viewpoints on key global issues, from June 13-15, 2023.

The FES Strategic Foresight Group, comprising scholars from Pakistan, Thailand, India, South Korea, and Indonesia, sought to gain insights into Germany’s perception of the world, the interconnectedness of geopolitics and geoeconomics, and the overall security and stability of different regions. By interacting with parliamentarians, scholars, and think tank experts, the group aimed to identify Germany’s foreign policy direction amidst intensifying great power competition, technological advancements, and the Russo-Ukrainian war.

Dr Akhtar articulated Pakistan’s aspirations to become a regional and global connector, and expressed her belief that the country could serve as Germany’s partner in promoting peace. She said academic collaboration between the two countries must lay the groundwork for better ties. In that regard, she hoped that the University of Lahore (UOL) and CSSPR will like to establish linkages, to work on security and strategic issues with policymakers, universities, and think tankers in Germany.

Moreover, during the meetings with German officials and academicians, including Dr.Martin Thummel (Deputy Head for East Asia, Southeast Asia and the Pacific, Federal Foreign Office), Dr Akhtar along with the delegation underlined the importance of collaboration between nations in an increasingly interconnected world. It was argued that Europe and Asia should not be considered separate arenas, as common threats and opportunities necessitate a collective approach.

The participants engaged in thought-provoking discussions on how Germany’s foreign policy has evolved amid geopolitical tensions and how the country aims to strike a balance between values-based and interests-based approaches, particularly in the face of the evolving Sino-U.S. rivalry. Central to these discussions was Germany’s embrace of Zeitenwende, signifying a transformative shift in its foreign and defence policies following the war in Ukraine. German officials highlighted that this philosophy would enable their country to contribute positively to regional and global stability.

Furthermore, the delegation stressed the importance of inter-regional dialogues, trade, and economic cooperation between Germany and Asian countries during their meetings with parliamentarians. Geoeconomics emerged as a key theme, with experts acknowledging its potential to promote interdependence, peace, and stability. However, they also expressed caution, and were mindful of the geopolitical complexities that could hinder its effectiveness.

Dr Ashraf becomes Pakistan’s top and world’s 12th most cited Plant Science researcher

Description

What traits set exceptional academic leaders apart? One is their ongoing commitment to academic excellence. Prof Dr Muhammed Ashraf (Rector, UOL), in an interview with the Press and Publications Cell (PPC) of the University of Lahore (UOL), shared how his commitment to academics and research led him to stand amongst the top-cited Plant Science researchers in the world.

The second edition of Research.com rankings of the best researchers was released recently. According to these rankings, Dr Ashraf stood 12th in the list of top-cited researchers with a massive number of 72,461 citations and 1,169 publications in the field of Plant Science.

While sharing his sentiments with the PPC team, he said, “It is a great honour and privilege for me to be among the world’s top-cited Plant Science researchers. Barely people from third-world countries like Pakistan get such immense acknowledgement for research, but I, hailing from a developing country, take pride in the fact that I was able to garner the limelight along with researchers from advanced countries like America, Germany, etc.”

Motivation for Plant Science Research

For most of his academic life, Dr Ashraf has been conducting research anchored on Plant Science, his field of specialisation for which he has recently been recognised globally. Revealing his motivation behind his research drive, he mentioned that “Research is the key element for institutions and even for academicians to leave an unprecedented imprint on the global academic spectrum. The only sound way to project novel ideas pertaining to your field is through research, and that is what keeps me right on track with research. To make significant contributions to the field of Plant Science, I try to continually explore and conduct impactful research.”

Global Acclamation

In continuing the discussion of his research motivation, on a lighter note, he shared that he received a congratulatory email from Mr Rattan Laal (The Ohio State University, the United States). “To my surprise, Mr Laal, the world’s most cited researcher, shared his congratulatory remarks with me. I am humbled to the core by this global acclamation that I have received so far,” he said.

Catering to Contemporary Plant Science Issues

In every field of study, researchers try to address and explore solutions for the most pressing issues. In Plant Science and Agronomy, the focal point of researchers nowadays is the impact of climate change on plants and, broadly, on the agriculture sector. Upon being asked about the impact of his research, the UOL Rector stated that “Climate change, undoubtedly, has adversely affected the lives of plants, animals, and even humans. My focus is particularly on plants and agriculture. Through my research, I have always tried to address and highlight the pressing issues that are being faced mainly by Asian and African countries, and this is also one of the reasons that my research is getting global acknowledgement because it caters to global issues. Majorly, my work is based on different plant stresses such as drought, salinity, waterlogging, temperature extremes etc.”

Fundamentals of Research, Publications, and Rankings

Not many people are familiar with the Research.com rankings, and in fact, they lack even the most basic knowledge of research rankings. During his interview with PPC, Dr Ashraf summarised the entire research ranking process by saying that “A researcher gets ranked based on his number of publications and citations. Researchers should try to publish their work in international journals, which will increase their chances of maximum citations. The more publications and citations, the higher the H-index, and ultimately, the better the chances of getting ranked at the top.”

Tips for soon-to-be Early-career Researchers

There is no short cut to conduct profoundly organic research, and that is what Dr Ashraf said. “Dedication and hard work are the keys to achieve research goals. Nevertheless, to stand out in the pool of researchers, it is pertinent, especially for Plant Science research aspirants, to focus on technological and digital advancements, keeping oneself up-to-date with international contemporary research trends, and fuelling the urge of discovery by gaining more and more knowledge,” he advised the students.

Dr Tahir explores the role of financial risk-taking attitude in consumer satisfaction

Description

A consumer’s attitude of financial risk tolerance (FRT) plays an important role in his/her financial decisions, thereby determining his well-being. FRT is a consumer’s preference for the amount of risk he undertakes while making investments. Recently, a lot of research studies have been conducted on consumer well-being and FRT. Being motivated by this trend in financial research, Dr Muhammad Tahir (Assistant Professor, Lahore Business School, the University of Lahore (UOL)) and fellow researchers explored the relationship amongst financial literacy, propensity to plan (PTP), FRT, financial satisfaction, and life satisfaction.

Though scholarly acumen for consumer well-being is rapidly developing, not much is known regarding the collective roles of financial literacy, PTP, and FRT. Dr Tahir’s study addressed this gap by showing that financial literacy, risk-taking attitudes, and planning propensities are all interconnected and necessary ingredients to improve financial and life satisfaction.

Dr Tahir’s analytical study titled “Role of financial risk-taking attitude in personal finances and consumer satisfaction: evidence from Australia” revealed a strong partial mediation of FRT between financial literacy and financial satisfaction. Moreover, the analysis showed that a high PTP combined with a high FRT results in high financial satisfaction.

For achieving the main objective of the research, the Household, Income, and Labour Dynamics in Australia (HILDA) survey was taken into consideration. Furthermore, Dr Tahir used the variance-based partial least squares structural equation modelling (PLS-SEM), also known as the PLS path modelling approach, to test the proposed hypotheses of the study empirically.

The findings of Dr Tahir’s research study showed the importance of creating financial plans in accordance with risk tolerance. Considering the relevance of increasing financial literacy, Dr Tahir suggested that the use of tools that could help consumers plan and spent in risky investments might lead them to have a more financial and life satisfaction.

UOL chemist explores an eco-friendly alternative thickening agent for textile printing

Description

Textile printing is the most versatile and vital methodology for introducing colour and design to textile fabrics. Different types of thickeners (chemical compounds) are used for printing, such as polysaccharide thickener, synthetic thickener, and emulsion thickener. Synthetic thickeners are highly criticised for endangering the environment at the manufacturing stages.

Dr Dure Najaf Iqbal (Associate Professor, Department of Chemistry, The University of Lahore) and her team of researchers explored an eco-friendly alternative for synthetic thickeners that is effective in the textile printing process. The team revealed that guar gum could serve as an outstanding natural thickener, stabiliser, and gelling agent and could as well be used in various industrial units, including food, cosmetics, textiles, oil fracturing, and mining. Guar gum is one of the most important naturally occurring non-ionic high molecular weight polysaccharides and consists of galactomannan, which has vast applications in various fields.

Dr Iqbal and her team synthesised carboxymethyl guar gum (CMG) via monochloroacetic acid under alkaline conditions. The carboxymethylation of guar gum was accomplished by the Willianson ether technique and the reaction conditions were optimised during the course of the experiment. Guar derivatives with variable degrees of substitution (DS) were prepared and confirmed by Fourier transform infrared (FTIR) spectroscopy. The DS was determined quantitatively by the titration method for each derivative.

For this research study, native guar gum was purchased from National Guar Industries, Karachi, with a molecular weight of 1.043 106 g/mol. Whereas, all the chemicals and reagents used were of analytical grade and were purchased from Merck, Germany.

The result proved that the substituted guar gum is an eco-friendly, non-hazardous thickener as compared to synthetic thickeners. Furthermore, the penetration properties, fixation ability, and colour fastness of guar gum were compared with those of commercial alginate thickeners. The printing trial of the thickener CMG also showed that carboxymethyl guar gum could easily replace conventional thickeners without any compromise on printing results and could prevent fabric stiffness. The tested water-holding capacity (a central aspect that determines commercial applications of gums) of guar gum made it ideal for improving the texture of end products in diverse industrial formulations.

Also, it was revealed that the implementation of carboxymethyl guar gum in textile printing can reduce the economic burden associated with exporting alginate and other synthetic thickeners. This, in turn, could enable exporters to offer competitive pricing without compromising on quality.

Faculty / Staff Profiles

Dr. Rizwan Ali

Assoc. Prof.(BS Digital Mkt. & MS E-comm Mgr)

Lahore Business School

Biography

Dr. Rizwan AliAssociate Professor of MarketingHead, Branding & Marketing LBSProgram Manager of MS E-commerce Program Manager of BS in Digital MarketingLBS Website HandlerLahore Business School, The University of Lahore

Education

Experience

Publications

Conferences

Awards

Courses Taught

Project Supervisor

Services

Books

Research Fundings

Extracurricular Activities

Languages and Skills

Active Collabrations

Consulting Experience

Dr Akhtar represents Pakistan, explores collaboration with Germany on global issues

Dr Ashraf becomes Pakistan’s top and world’s 12th most cited Plant Science researcher

Dr Tahir explores the role of financial risk-taking attitude in consumer satisfaction

UOL chemist explores an eco-friendly alternative thickening agent for textile printing

Dr. Rizwan Ali
Associate Professor of Marketing
Head, Branding & Marketing LBS
Program Manager of MS E-commerce
Program Manager of BS in Digital Marketing
LBS Website Handler
Lahore Business School, The University of Lahore