Mr. Ali Abul Hassan

Assistant Professor

School of Creative Arts

Biography

Ali Ab Ul Hassan (Qazi Ali) is a Writer, Poet, and Educationist. He is an Assistant Professor at School of Creative Arts, the University of Lahore, Lahore. Hassan served as General Secretary of Multan Arts Forum (MAF) and as President and Vice President of Zakariyan Literary Forum (ZLF). He is working as director of Mosaic Academy and founding editor of book series Mosaic. He has won the 10^th UBL literature and Arts award 2021 for Online Literature category for his article Rango se Bhary Zaiqy. Hassan has been selected for first young writers’ mentorship program “In the time of pandemic COVID-19” by VASL Artists Association, Karachi and contributed for its anthology. He is also among the compilers of Multan Arts forum annual book series Satoor and editor of quarterly book series Mithaan. He remained editor of BZU literary magazine Chandar Aab in 2012. He authored literary reports of Multan Arts Forum weekly sessions for 4 years, which was published in three volumes of “Collage Series”, namely, Collage 2 ,3 & 4 in 2011, 2013 & 2014 respectively. He also compiled short stories of Multan based writers, Kahani ke Sab Rang in 2011. He is working on his forthcoming book of pen sketches, which is a compilation of literary pen sketches of twenty litterateurs of Pakistan.

Hassan is a PhD scholar at the Department of Media and Communication Studies, International Islamic University, Islamabad. He holds an M.Phil. and Bachelor degree in Media and Communication studies from Institute of Media and Communication Studies, Bahauddin Zakariya University, Multan. He has been teaching at university level since 2015. His major areas of interest are Media effects, gender and media, media psychology and literature. He has more than 25 published research papers in HEC recognized, peer reviewed, international and national Journals to his credit. With all these academic accolades, he had also been engaged with theatre activities and radio broadcasting during his university days.

Education

SrNo.	Year	Degree	Board/University
1	2015	M.phil Media and Communication Studies	Bahauddin Zakariya University
2	2013	BS(Hons) Media and Communication Studies	Bahauddin Zakariya University
3	2009	GSc	Punjab Group of colleges

Experience

SrNo.	From	To	Category	Designation	Organization
1	Sept 2016	Aug 2023	Academic Experience	Lecturer	The University of Lahore
2	09/01/2016	01/01/2019	Academic Experience	Lecturer	University of Lahore
3	05/02/2016	12/30/2016	Professional Experience	Internee	ARY digital Network

Publications

SrNo.	Title	Category	Sub Category
1	Threat Framing of CPEC In Pakistani Newspapers: Post Dasu Attack Analysis	Publication	Journal Article
2	Religious Preaching on Social Media: Perception of University Students in Lahore	Publication	Journal Article
3	Chunian Child Abuse Incidents and Pakistani Newspapers: A Comparative Analysis of Daily Dawn & The Nation	Publication	Journal Article
4	Radio Pakistan in the Digital Age	Publication	Journal Article
5	Disengagement of Youth with Student Politics in Pakistan: A Study of the Experiences of Politically Engaged Students	Publication	Journal Article
6	Cartoon’s Content and their Impact on Children’s Psychology	Publication	Journal Article
7	Media and Self-Objectification of Women in Pakistan: Exploring the Role of Culture and Religion	Publication	Journal Article
8	Comparative study of TVCs treatment before and during covid-19 pandemic in Pakistan	Publication	Journal Article
9	COMMERCIALIZATION OF CRICKET IN PAKISTAN AND ITS IMPACT ON PLAYERS PERFORMANCE	Publication	Journal Article
10	Permissibility Of Music In Islam: A Confused State Of Halal And Haram Among Pakistani Youth	Publication	Journal Article
11	Political Satire through Memes: Content Analysis of Facebook Pages	Publication	Journal Article
12	MEDIA DISINCLINATION IN SOCIO-ECONOMIC DEVELOPMENT: DIVARICATING THE INTEGUMENT OF RADIO PAKISTAN LAHORE	Publication	Journal Article
13	Children’s rights through the eye of Pakistani press: An Analysis of print media	Publication	Journal Article
14	Public Perception and Attitude towards Transit Advertisement as Outdoor Media Platform: Investigating Age and Gender-based Associations	Publication	Journal Article
15	Mashal Khan case: A comparative analysis of newspaper editorials	Publication	Journal Article
16	Political Hate Speech in Political Processions: A Comparative Analysis of PMLN, PPP and PTI Processions for Election 2018	Publication	Journal Article
17	TV Crime Re-enactment Shows and Crime: Perception of Lahore Based Investigation Officers	Publication	Journal Article
18	Representation of women and Pakistani Media: Mapping objectification phenomena in TV commercials	Publication	Journal Article
19	Blasphemous video and Banning of YouTube in Pakistan: Exploring perception of University and Madaris Students in the mirror of Uses and gratification analysis"	Publication	Journal Article
20	Psychological effects of TV News violence on Youth: a case study of Bahauddin Zakariya University	Publication	Journal Article

Conferences

SrNo.	Year	Level	City	Country	Confence
1	2023	International	Multan	Pakistan	International Conference on Media and Communication Research
2	2018	International	Karachi	Pakistan	International conference on redefining mental heal

Awards

SrNo.	Year	Awarding Organization	Description
1	2015	Department of Communication studies	Distinction on securing 2nd highest CGP 3.67 in session
2	2013	Department of Communication studies	Distinction on securing 3.67 CGP in BS(Hons)
3	2013	Zakariyan Literary Forum	Certificate of Appreciation on tasks as President
4	2022	UBL Literary and Art Awards
5	2021	Young writers mentorship program VASL Artist Association

Memberships

SrNo.	From - To	Title	Organization
1	2010 - present	Permanent Member	Multan Arts Forum
2	February2016 - February2017	Member	Multan Tea House
3	2017 - 2018	Member	Association of Mass Communication Academics
4	2010 - 2015	Permanent Member	Zakariyan Literary Forum

Courses Taught

SrNo.	Type	Title	University	Semester
1	theoritical	Media, Culture and Society	University of Lahore	5th
2	theoritical	Media, Culture and Society	University of Lahore	2nd
3	theoritical	International Communication	University of Lahore	2nd M.phil
4	theoritical	Media politics and policy	University of Lahore	2nd M.phil
5	theoritical and practical	News Editing	University of Lahore	6th
6	theoritical and practical	Writing for Media industry	University of Lahore	2nd M.phil
7	theoritical	Political Science	University of Lahore	3rd

Project Supervisor

SrNo.	Title	From - To	Organization	Type
1	Sports media and body image of women athletes in Pakistan: Perception of women athletes”	2018`` - 2020	University of Lahore	Research Thesis
2	Psychological impacts of Crime Reenactment shows o	2017 - 2018	University of Lahore	M.phil Thesis
3	Role of Social Media in political mobilization of	2016 - 2018	University of Lahore	M.phil Thesis
4	Editorial treatment on Mashal Khan case: a compara	2017 - 2018	University of Lahore	MSc thesis
5	Coverage of Child rights News in Pakistani Press	2017 - 2018	University of Lahore	MSc thesis
6	Representation of Men in TV advertisement: Mapping	2017 - 2018	University of Lahore	theoritical
7	Documentry on Thalassemia	2016 - 2017	University of Lahore	Documentry
8	Critical analysis of Art Films in Pakistan(1947-20	2016 - 2018	University of Lahore	theoritical
9	Faqeer Khana Museum	2016 - 2017	University of Lahore	Documentry
10	Changing trends of News Reading from Newspaper to	2016 - 2017	University of Lahore	BS Thesis
11	Breaking News Culture: Analysis of Pakistani News	2016 - 2017	University of Lahore	MSc thesis
12	Issue of new provinces and editorial treatment of press in Pakistan	2018 - 2020	University of Lahore	Research Thesis
13	Representation of Sexual & Reproductive health rights in Media: perception of Doctors and Media Practitioners	2016 - 2020	University of Lahore	Research Thesis
14	Effects of celebrities Instagram posts on body image concerns of young female students	2016 - 2020	University of Lahore	Research Thesis
15	Corporate interest and coverage of electronic and social media	2016 - 2020	University of Lahore	Research Thesis
16	pornography viewership and rape rate in pakistan:	2017 - 2018	University of Lahore	theoritical
17	A hybrid tone	2017 - 2019	University of Lahore	Documentary
18	Editorial treatment of climate change in press of Pakistan	2016 - 2020	University of Lahore	Research Thesis
19	Comparative analysis of local & foreign V-logs in representation of Pakistan	2016 - 2020	University of Lahore	Research Thesis
20	Editorial treatment of Pashtun Tahafuz Movement (PTM) in Pakistani press	2016 - 2020	University of Lahore	Research Thesis
21	Impact of Clothing brands SMS advertisements on women buying impact	2016 - 2020	University of Lahore	Research Thesis
22	Shift in representation of transgender in Pakistani drama serials over decades	2015 - 2019	University of Lahore	Research Thesis
23	Coverage of Hockey in Pakistani sports channels: Exploring perception of sports journalists	2015 - 2019	University of Lahore	Research Thesis
24	Effects of late night e-gadgets on family relations	2015 - 2019	University of Lahore	Research Thesis
25	Analysis of Indo-Pak political warfare on Twitter	2015 - 2019	University of Lahore	Research Thesis

Services

Books

SrNo.	Title	Authors	Year	Publisher
1	Collage 2	Qazi Ali Ab ul Hassan,,	2011	Zuraiz Academy
2	Collage 3	Qazi Ali Ab ul Hassan,,	2013	Zuraiz Academy
3	Kahani ke sab Rang	Qazi Ali Ab ul Hassan,,	2011	Dastak Publications
4	Collage 4	Qazi Ali Ab ul Hassan,,	2018	Dastak Publications

Research Fundings

Extracurricular Activities

SrNo.	Hobbies	Interests

Languages and Skills

SrNo.	Langues	Skills
1	English	Certified proficiency in English Language from Br

Active Collabrations

Consulting Experience

Achievements / Rewards

Dr Akhtar represents Pakistan, explores collaboration with Germany on global issues

Description

In a substantial ambassadorial effort, Prof Dr Rabia Akhtar (Director of the Center for Security, Strategy, and Policy Research (CSSPR)) represented Pakistan as a thought leader in a delegation of five eminent scholars from Asia. This delegation, constituted by the Asia chapter of Friedrich-Ebert-Stiftung (FES), visited Berlin, Germany, to engage in dialogues and meetings aimed at understanding Germany’s viewpoints on key global issues, from June 13-15, 2023.

The FES Strategic Foresight Group, comprising scholars from Pakistan, Thailand, India, South Korea, and Indonesia, sought to gain insights into Germany’s perception of the world, the interconnectedness of geopolitics and geoeconomics, and the overall security and stability of different regions. By interacting with parliamentarians, scholars, and think tank experts, the group aimed to identify Germany’s foreign policy direction amidst intensifying great power competition, technological advancements, and the Russo-Ukrainian war.

Dr Akhtar articulated Pakistan’s aspirations to become a regional and global connector, and expressed her belief that the country could serve as Germany’s partner in promoting peace. She said academic collaboration between the two countries must lay the groundwork for better ties. In that regard, she hoped that the University of Lahore (UOL) and CSSPR will like to establish linkages, to work on security and strategic issues with policymakers, universities, and think tankers in Germany.

Moreover, during the meetings with German officials and academicians, including Dr.Martin Thummel (Deputy Head for East Asia, Southeast Asia and the Pacific, Federal Foreign Office), Dr Akhtar along with the delegation underlined the importance of collaboration between nations in an increasingly interconnected world. It was argued that Europe and Asia should not be considered separate arenas, as common threats and opportunities necessitate a collective approach.

The participants engaged in thought-provoking discussions on how Germany’s foreign policy has evolved amid geopolitical tensions and how the country aims to strike a balance between values-based and interests-based approaches, particularly in the face of the evolving Sino-U.S. rivalry. Central to these discussions was Germany’s embrace of Zeitenwende, signifying a transformative shift in its foreign and defence policies following the war in Ukraine. German officials highlighted that this philosophy would enable their country to contribute positively to regional and global stability.

Furthermore, the delegation stressed the importance of inter-regional dialogues, trade, and economic cooperation between Germany and Asian countries during their meetings with parliamentarians. Geoeconomics emerged as a key theme, with experts acknowledging its potential to promote interdependence, peace, and stability. However, they also expressed caution, and were mindful of the geopolitical complexities that could hinder its effectiveness.

Dr Ashraf becomes Pakistan’s top and world’s 12th most cited Plant Science researcher

Description

What traits set exceptional academic leaders apart? One is their ongoing commitment to academic excellence. Prof Dr Muhammed Ashraf (Rector, UOL), in an interview with the Press and Publications Cell (PPC) of the University of Lahore (UOL), shared how his commitment to academics and research led him to stand amongst the top-cited Plant Science researchers in the world.

The second edition of Research.com rankings of the best researchers was released recently. According to these rankings, Dr Ashraf stood 12th in the list of top-cited researchers with a massive number of 72,461 citations and 1,169 publications in the field of Plant Science.

While sharing his sentiments with the PPC team, he said, “It is a great honour and privilege for me to be among the world’s top-cited Plant Science researchers. Barely people from third-world countries like Pakistan get such immense acknowledgement for research, but I, hailing from a developing country, take pride in the fact that I was able to garner the limelight along with researchers from advanced countries like America, Germany, etc.”

Motivation for Plant Science Research

For most of his academic life, Dr Ashraf has been conducting research anchored on Plant Science, his field of specialisation for which he has recently been recognised globally. Revealing his motivation behind his research drive, he mentioned that “Research is the key element for institutions and even for academicians to leave an unprecedented imprint on the global academic spectrum. The only sound way to project novel ideas pertaining to your field is through research, and that is what keeps me right on track with research. To make significant contributions to the field of Plant Science, I try to continually explore and conduct impactful research.”

Global Acclamation

In continuing the discussion of his research motivation, on a lighter note, he shared that he received a congratulatory email from Mr Rattan Laal (The Ohio State University, the United States). “To my surprise, Mr Laal, the world’s most cited researcher, shared his congratulatory remarks with me. I am humbled to the core by this global acclamation that I have received so far,” he said.

Catering to Contemporary Plant Science Issues

In every field of study, researchers try to address and explore solutions for the most pressing issues. In Plant Science and Agronomy, the focal point of researchers nowadays is the impact of climate change on plants and, broadly, on the agriculture sector. Upon being asked about the impact of his research, the UOL Rector stated that “Climate change, undoubtedly, has adversely affected the lives of plants, animals, and even humans. My focus is particularly on plants and agriculture. Through my research, I have always tried to address and highlight the pressing issues that are being faced mainly by Asian and African countries, and this is also one of the reasons that my research is getting global acknowledgement because it caters to global issues. Majorly, my work is based on different plant stresses such as drought, salinity, waterlogging, temperature extremes etc.”

Fundamentals of Research, Publications, and Rankings

Not many people are familiar with the Research.com rankings, and in fact, they lack even the most basic knowledge of research rankings. During his interview with PPC, Dr Ashraf summarised the entire research ranking process by saying that “A researcher gets ranked based on his number of publications and citations. Researchers should try to publish their work in international journals, which will increase their chances of maximum citations. The more publications and citations, the higher the H-index, and ultimately, the better the chances of getting ranked at the top.”

Tips for soon-to-be Early-career Researchers

There is no short cut to conduct profoundly organic research, and that is what Dr Ashraf said. “Dedication and hard work are the keys to achieve research goals. Nevertheless, to stand out in the pool of researchers, it is pertinent, especially for Plant Science research aspirants, to focus on technological and digital advancements, keeping oneself up-to-date with international contemporary research trends, and fuelling the urge of discovery by gaining more and more knowledge,” he advised the students.

Dr Tahir explores the role of financial risk-taking attitude in consumer satisfaction

Description

A consumer’s attitude of financial risk tolerance (FRT) plays an important role in his/her financial decisions, thereby determining his well-being. FRT is a consumer’s preference for the amount of risk he undertakes while making investments. Recently, a lot of research studies have been conducted on consumer well-being and FRT. Being motivated by this trend in financial research, Dr Muhammad Tahir (Assistant Professor, Lahore Business School, the University of Lahore (UOL)) and fellow researchers explored the relationship amongst financial literacy, propensity to plan (PTP), FRT, financial satisfaction, and life satisfaction.

Though scholarly acumen for consumer well-being is rapidly developing, not much is known regarding the collective roles of financial literacy, PTP, and FRT. Dr Tahir’s study addressed this gap by showing that financial literacy, risk-taking attitudes, and planning propensities are all interconnected and necessary ingredients to improve financial and life satisfaction.

Dr Tahir’s analytical study titled “Role of financial risk-taking attitude in personal finances and consumer satisfaction: evidence from Australia” revealed a strong partial mediation of FRT between financial literacy and financial satisfaction. Moreover, the analysis showed that a high PTP combined with a high FRT results in high financial satisfaction.

For achieving the main objective of the research, the Household, Income, and Labour Dynamics in Australia (HILDA) survey was taken into consideration. Furthermore, Dr Tahir used the variance-based partial least squares structural equation modelling (PLS-SEM), also known as the PLS path modelling approach, to test the proposed hypotheses of the study empirically.

The findings of Dr Tahir’s research study showed the importance of creating financial plans in accordance with risk tolerance. Considering the relevance of increasing financial literacy, Dr Tahir suggested that the use of tools that could help consumers plan and spent in risky investments might lead them to have a more financial and life satisfaction.

UOL chemist explores an eco-friendly alternative thickening agent for textile printing

Description

Textile printing is the most versatile and vital methodology for introducing colour and design to textile fabrics. Different types of thickeners (chemical compounds) are used for printing, such as polysaccharide thickener, synthetic thickener, and emulsion thickener. Synthetic thickeners are highly criticised for endangering the environment at the manufacturing stages.

Dr Dure Najaf Iqbal (Associate Professor, Department of Chemistry, The University of Lahore) and her team of researchers explored an eco-friendly alternative for synthetic thickeners that is effective in the textile printing process. The team revealed that guar gum could serve as an outstanding natural thickener, stabiliser, and gelling agent and could as well be used in various industrial units, including food, cosmetics, textiles, oil fracturing, and mining. Guar gum is one of the most important naturally occurring non-ionic high molecular weight polysaccharides and consists of galactomannan, which has vast applications in various fields.

Dr Iqbal and her team synthesised carboxymethyl guar gum (CMG) via monochloroacetic acid under alkaline conditions. The carboxymethylation of guar gum was accomplished by the Willianson ether technique and the reaction conditions were optimised during the course of the experiment. Guar derivatives with variable degrees of substitution (DS) were prepared and confirmed by Fourier transform infrared (FTIR) spectroscopy. The DS was determined quantitatively by the titration method for each derivative.

For this research study, native guar gum was purchased from National Guar Industries, Karachi, with a molecular weight of 1.043 106 g/mol. Whereas, all the chemicals and reagents used were of analytical grade and were purchased from Merck, Germany.

The result proved that the substituted guar gum is an eco-friendly, non-hazardous thickener as compared to synthetic thickeners. Furthermore, the penetration properties, fixation ability, and colour fastness of guar gum were compared with those of commercial alginate thickeners. The printing trial of the thickener CMG also showed that carboxymethyl guar gum could easily replace conventional thickeners without any compromise on printing results and could prevent fabric stiffness. The tested water-holding capacity (a central aspect that determines commercial applications of gums) of guar gum made it ideal for improving the texture of end products in diverse industrial formulations.

Also, it was revealed that the implementation of carboxymethyl guar gum in textile printing can reduce the economic burden associated with exporting alginate and other synthetic thickeners. This, in turn, could enable exporters to offer competitive pricing without compromising on quality.

Faculty / Staff Profiles

Mr. Ali Abul Hassan

Assistant Professor

School of Creative Arts

Biography

Education

Experience

Publications

Conferences

Awards

Courses Taught

Project Supervisor

Services

Books

Research Fundings

Extracurricular Activities

Languages and Skills

Active Collabrations

Consulting Experience

Dr Akhtar represents Pakistan, explores collaboration with Germany on global issues

Dr Ashraf becomes Pakistan’s top and world’s 12th most cited Plant Science researcher

Dr Tahir explores the role of financial risk-taking attitude in consumer satisfaction

UOL chemist explores an eco-friendly alternative thickening agent for textile printing