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LBS - Academic Staff
Profile Viewed : 1521
Umer is a young Marketing professional with 5 years of experience in FMCG, Education, and E-commerce Industry. Have learnt diverse skills in Marketing including designing and conducting market research, business development, gaining customer insights through various tools, designing effective brand communication mix and digital marketing strategy. Umer is currently working with University of Lahore as a Lecturer and Deputy Cluster Head Marketing. He normally teaches undergraduate and postgraduate marketing specialization courses and also undertakes research in the relevant area.
Umer's research interests include sustainable and ethical consumption, social media marketing, and social entrepreneurship.