Dr. Afia Khalid is an
Assistant Professor at Lahore Business School (LBS) at University of Lahore.
She received her PhD from National College of Business Administration and
Economics NCBA&E, in 2019, specializing in Consumer Behavior. She also is a
Cambridge certified International Higher Education Teacher (Cambridge
University, 2019). She did her International Marketing Certification from
Sunway University, Malaysia. 2008. She has been a Gold Medalist throughout her
educational years: GCU (MBA- Marketing, 2008), Punjab University (BS-Hons
Social Sciences, 2006) and Lahore College (FSC-GC, Economics, 2002).
Prior to her appointment
at Lahore Business School (LBS), she was the Marketing Manager at Sateen Soft
and was involved in several successful product launches (2018-2019). Before
that she was the Marketing Manager at Fazal Din and Sons and successfully
launched their online pharmacy: Sahet.com (2011-2012). Prior to her corporate
experience she also has served LBS as Senior Lecturer (2008-2011). She has
taught courses like Strategic Brand Management, Sales Management, Strategic Marketing,
Retail Marketing, Consumer Behavior and Economics.