Mr. Ahmed Sheikh

Assistant Professor

School of Creative Arts


Mr. Sheikh ranked as one of the top media specialist in the country with 37 years of extensive experience in Programme planning, Radio Production and reporting within the country and abroad. Mr. Sheikh has 15 years teaching experience of advanced media studies, open source journalism and spectrum trading at National and International Universities. Bi-Media professional Mr. Sheikh achieved four gold medals and 3-excellence awards in various fields of radio production (Documentary, National Hook-ups and Drama Production). He served as PBC representative in UK for 3 years and participated in International conferences. He was nominated media representative of Messe Dusseldorf, Germany by the German Government in 2010. He also served as Head of World Cup Cricket, 1999 staged in England. As a PBC and Mediacon international correspondent Mr. Sheikh covered many events (Live) from USA, UK, South Africa Saudi Arabia UAE and Srilanka.

Ahmad Sheikh is a pioneer of FM culture in Pakistan and started transmission of FM 101 and installed 4 subject FM the country. He served as Head of National Broadcast Services, Head of Central Production Unit, and Deputy Controller Home services during the period 2006-2010. He also served as HOD, UCP FM Radio and Assistant Professor in SMCS (School of Media and Communication Studies).UCP for 2-years, 

He earned distinction (Gold Medal) in MPhil in media management. Besides he holds master's degree In English Language and Literature and political science from the University of Punjab, Advance Media studies from the London School of Journalism and News Production from Surrey University Guildford UK. He is published author of world leading news aggregator and



SrNo. Year Degree Board/University
1 2015-2017 MPhil (Gold Medalist) Superior University.Lahore
2 1979-1981 MA English Punjab University
3 1981-1982 MA Punjab University
4 1985-1986 Certificate course of News gathering,& News Production, Surrey University, Guildford, UK. (Organized by the BBC .
5 1986-1989 Two Years Principal & Advance Diploma (PGD) in Journalism (Advance Media Studies) London School of Journalism, UK (Regular Study).
6 2018 PHD. ((Discontinued temporarily Due to HEC Restriction of allocation of supervisors). Now enrolled in Leicester, University, UK. Working on Research Project. PHD Fall (2018) UCP .(Discontinue temporarily Due to HEC Restriction of allocation of supervisor.


SrNo. From To Category Designation Organization
1 1982 2010 Professional Experience Head of National Broadcasting Services, PBC. 2 Head of Central Production Unit, Radio Pakistan, Head of News Current affairs,. & Appointed as Pakistan Media Representative in London (UK). Also served Radio Pakistan, (Ministry of Information and Broadcasting
2 AUG-2010 NOV, 2010 Professional Experience Media Representative Messe Düsseldorf, in Germany. (Coverage of K-2010) Messe Düsseldorf, Germany & (German Embassy)
3 2017 2018 Professional Experience Chairman standing committee on International media collaborations and news exchange Programme. (FPCCI (Federation Chamber of Commerce and Industry).
4 Sept, 2019 Till date Academic Experience Assistant Professor, Cluster Head BSc and MMC Programme at School of Creative Arts, University of Lahore University of Lahore
5 2017 Sept, 2019 Academic Experience Assistant Professor/ HoD Radio FM 92.6. Duties/Assignments • My teaching assignment includes 5 course, including one specialization course and internship-ship programme. • As HOD Radio FM 92.6 (UCP UCP (University of Central Punjab)
6 2014 2016 Academic Experience Assistant professor & Manger CBS (Center for Broadcasting Services) . Teaching assignment 9 Credit Hours. - Broadcast Journalism, Advance Reporting, Script writing and project based study). UMT (University of Management and Technology)
7 May, 2011 OCT, 2011 Academic Experience Associate professor (Academic Rank). RMP, Programme: Teaching assignments: Advance Reporting and spectrum Management, Broadcast system. Dhaka University Bangladesh.
8 July- 2021 June-2022 (ONLINE CONSULTANCNCY) Academic Experience Curriculum design consultant (part-time Online meetings) 2. Professor of Practice at NSRIC University Canada: (Reference: NSRIC-OED-JMC-JOU-7002


SrNo. Title
1 “Media Disinclination in Socio-Economic Development: Divaricating the Integument of Radio Pakistan Lahore!”


SrNo. Year Level City Country Confence
1 2021 professional Ontario, Canada Canada International Conference: Organized by World Association of Nature Science, Education and Engineering (WANSEE) Sponsored by: NSRIC Inc. London, ON, Canada


SrNo. Year Awarding Organization Description
1 1986-2022 PBC, PUNJAB GOVERNMENT, GRADUATE AWARD, GOLD MEDELS (ACADEMICS & NATIONAL SERVICES) NSRIC CANADA, SPORTS ? Excellence award: outstanding Cat) National Television Canada. 2021 ? Certificate of achievement: Presenting article in International conference organized by (ACNSEE 2022) ? Won PBC Excellence award for my festival drama SHAHEED and ? Excellence award: Awarded by the Punjab Government on designing CM Internship programme ? Best OB producer Award ? Best Current Affair Producer Award. ? Best production, DUNYA Ko ZINDA RANAY DO.) CPU song to counter terrorism. ? Awarded Gradua


SrNo. From - To Title Organization
1 1989 - till date Webcaster. (Member community broadcasting service CMA (Community Media Association) UK

Courses Taught

SrNo. Type Title University Semester
1 Mass communication Radio Broadcasting 6 (BS & MMC) SoCA, UOL 6th
2 Broadcast Journalism Radio Adverting and production SoCA, UOL 4TH Msc
3 Profession track Mphil Thesis/ Disseveration/Studio SoCA, UOL 3nd MPHIL
4 Mphil Prof Track Radio: Writing and Production Techniques Project M SoCA, UOL 1st MPHIL
5 Profession track Mphil TV: Writing and Production Techniques & Project Ma SoCA, UOL 2nd Mphil

Project Supervisor

SrNo. Title From - To Organization Type
1 Thesis/ Documentary Projects MPhil & (BSMMC) total thesis 5 2018 - till date SoCA , UOL Thesis/project supervision
2 MPHIL PROJECT (DOCUMENTARY (Total Projects=8 2019 - till date SoCA, UOL MPHIL PROJECT (DOCUMENTARY 3rd semester


SrNo. From - To Organization Job Description
1 05/18/2022 - 05/18/2022 CRI(: China Radio International, Chines Embassy & Organized international Webinar on May 18th, 2022(


SrNo. Title Authors Year Publisher
1 A to Z of Broadcasting Ahmad Sheikh, ,Christiania Webster, 2022 WH Smith (Reviewed and approved) 2nd Edition
2 Ease of Doing Business Ahmad Sheikh, ,Ali Gohar, 2009 SMEDA (Ministry of Industry)

Research Fundings

Extracurricular Activities

SrNo. Hobbies Interests
1 Cricket and Table -Tennis Community service

Languages and Skills

Active Collabrations

Consulting Experience