Faculty Profiles

Ahmed Sheikh

Ahmed Sheikh

Assistant Professor
School of Creative Arts
Profile Viewed : 315


Mr. Sheikh ranked as one of the top media specialist in the country with 37 years of extensive experience in Programme planning, Radio Production and reporting within the country and abroad. Mr. Sheikh has 15 years teaching experience of advanced media studies, open source journalism and spectrum trading at National and International Universities. Bi-Media professional Mr. Sheikh achieved four gold medals and 3-excellence awards in various fields of radio production (Documentary, National Hook-ups and Drama Production). He served as PBC representative in UK for 3 years and participated in International conferences. He was nominated media representative of Messe Dusseldorf, Germany by the German Government in 2010. He also served as Head of World Cup Cricket, 1999 staged in England. As a PBC and Mediacon international correspondent Mr. Sheikh covered many events (Live) from USA, UK, South Africa Saudi Arabia UAE and Srilanka.

Ahmad Sheikh is a pioneer of FM culture in Pakistan and started transmission of FM 101 and installed 4 subject FM stations.in the country. He served as Head of National Broadcast Services, Head of Central Production Unit, and Deputy Controller Home services during the period 2006-2010. He also served as HOD, UCP FM Radio and Assistant Professor in SMCS (School of Media and Communication Studies).UCP for 2-years, 

He earned distinction (Gold Medal) in MPhil in media management. Besides he holds master's degree In English Language and Literature and political science from the University of Punjab, Advance Media studies from the London School of Journalism and News Production from Surrey University Guildford UK. He is published author of world leading news aggregator ezine.com and upublish.com.