Faculty Profiles

 
Arooj Arshad

Arooj Arshad





Lecturer
School of Creative Arts
Profile Viewed : 2425

Biography:


Arooj Arshad is currently pursuing her PhD from Institute of Applied Psychology, University of the Punjab. Before that she did Mphil and Masters from the same institute. She is a passionate Researcher and a competent Data Analyst using different software (SPSS, AMOS, PROCESS, Smart PLS, Jamovi, NVivo). Moreover, she has taught at many institutes including, Punjab University, Home economics College, Govt. College for Women (SKP), Bahaudin Zakariya University Lahore, She has Attended many International/National Conferences and workshops and also arranged workshops for employee training and leadership development. Her major areas of interest are; media psychology, challenging the effects of media violence through media literacy interventions, breaking news culture and terrorism, transgenders and minorities, risk literacy, disaster and trauma management, gender portrayal of media and audience receptivity.