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School of Creative Arts
Arooj Arshad is currently pursuing her PhD from Institute of Applied Psychology, University of the Punjab. Before that she did Mphil and Masters from the same institute. She is a passionate Researcher and a competent Data Analyst using different software (SPSS, AMOS, PROCESS). Moreover, she has taught at many institutes including, Punjab University, Home economics College, Govt. College for Women (SKP), Bahaudin Zakariya University Lahore, She has Attended many International/National Conferences and workshops and also arranged workshops for employee training and leadership development. Besides that she has published three research Papers and 4th one is in proceeding of IBA Journal Karachi. Her major areas of interest are; media psychology, challenging the effects of media violence through media literacy interventions, breaking news culture and terrorism, risk literacy, disaster and trauma management, gender portrayal of media and audience receptivity.