Mr Muhammad Ishtiaq earned his MS degree in Management sciences from UCP Business School in 2013 with specialization in Marketing. His Research areas includes Co-Creation, Consumer engagement and Digital Marketing Strategy. He started his first job in 2012 as Business Development Officer at a well known real estate company name as Chohan estate. He started his Teaching career by joining Lahore Business School in 2014 and pursued teaching as a profession. His teaching expertise includes: Business Research Methods, Marketing ?Research, Strategic Brand Management, Entrepreneurship and Digital Marketing & Web Analytics. He has supervised numerous thesis in the marketing domain.He is proficient in doing Data Analysis through SPSS, AMOS Structure Equation Modelling(SEM) and PLS.