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LBS - Academic Staff
Mr. Muhammad Sheeraz is working as an Assistant Professor in Lahore Business School and a PhD (Marketing) scholar. He has received Deans Roll of Honor Award during his M. Phil studies at Capital University of Science and Technology (previously know as Mohammad Ali Jinnah University, Islamabad Campus). His area of specialization and research is Marketing,Strategic Brand Management and Consumer Behavior. More specifically, he has done research on Brand Experience, Emotional Brand Attachment, Brand Credibility, Self-Congruence, Consumer Involvement, Hedonic VS Utilitarian Brands, Purchase Intentions, and Consumer Loyalty. He has published several research papers at national and international journals forums in his area of research.